PRISA Innova

Catalogue

Golden Movies

CINEMA GOLD brings together a selection of the most emblematic film classics, in an exclusive book-DVD format.

Each DVD is accompanied by a book containing numerous photographs, each one carefully

chosen from the best photo archives specializing in cinema classics, and texts written by the greatest film critics narrating the history and atmosphere of the film, in addition to anecdotes from the filming, and biographies of the directors and their protagonists.

Technical Profile

35 Book-DVDs
Audio/subtitles: original language and Spanish
Hardcover
Laminated, 5-color cover (4-colors + gold)
4-color DVD plus 1 color
4-color interiors
Format 15.2x19.7x1.5 cm

Publicity Campaign

TV :: Spot 25” / tag line 10”
Radio:: Spot 25”
Press:: Color spread and single pages color
Exterior:: Marquesinas y metro
Direct Mktg:: Mailing / Insert / Cinema fold-outs
Internet:: Banner 468x60 (flash_gif); Large unit ad 30x250 (flash-gif); Skyscraper 160x600 (flash_gif); E-mailing; Microsite
Cell Phones:: SMS

Published by

Spain

Titles

Casablanca
Doctor Zhivago
North by Northwest
Mogambo
To Have and Have Not
The Great Dictator
A Night at the Opera
Gone with the Wind
Key Largo
Bonnie & Clyde
Arsenic and Old Lace
Splendor in the Grass
Strangers on a Train
An American in Paris
The Maltese Falcon
Cat on a Hot Tin Roof
The Gold Rush
My Fair Lady
The Big Sleep
The Searchers
Ben-Hur
Singing in the Rain
A Day at the Races
The Dirty Dozen
Adam’s Rib
Days of Wine and Roses
Gigi
Modern Times
The Adventures of Robin Hood
Gaslight
Around the World in 80 Days
Grand Hotel
Seven Brides for Seven Brothers
Objective, Burma
Ocean’s Eleven