Catalogue
Great Encyclopedia of Economy and Business
The GREAT ENCYCLOPEDIA OF ECONOMY AND BUSINESS is the first series exclusively dedicated to the development of the fundamental keys to turning any company into a business with a future.
Brought about by collaboration between the widely recognized Escuela de Negocios (ESICBusinessSchool), the prestigious publisher McGraw Hill and LID, the leader in dictionary publishing.Additional help was provided by several of the most important companies and leaders in the major business sectors (Vodafone, Repsol, Endesa, Accenture, ICO...).
A useful and practical tool for reaching business objectives while maximizing profits.
Technical Profile
- 11 volumes
- Spanish language
- Hardcover
- Laminated, 4-color cover
- Format 20x27, 7x3 cm
Publicity Campaign
- Press
- Color spread. Single pages color
- Direct Mktg
- Insert
Titles
Company management I
Company management II
Company management and organization
Organization
Finance
Marketing and sales I
Marketing and sales II
Human Resources and Skills
Economy “Samuelson” I
Economy “Samuelson” II
Practical dictionary of business and economy
Copyright © Prisa Innova, S.A. 2006. All rights reserved.