For more than a decade, numerous daily newspapers around the world
have been carrying out promotional activities using their subscriptive power
and their normal distribution channels. These promotions have been
acquiring an increasing level of importance with respect to newspaper
profits, which in many cases has lead to their development into a new line
of exploitation as important as actual newspaper sales.
Understanding this business plan and knowing how to adapt it to each
market can provide any company with the opportunity to successfully
meet their objectives.